Intel Launches New Processors for Digital Imaging Products; Intel and Xerox Cooperate on Development of New Digital Media Processors
SANTA CLARA, Calif. & ROCHESTER, N.Y.--(BUSINESS WIRE)--Sept. 10,
2003--Intel Corporation today unveiled two high-performance,
programmable digital media microprocessors that have been optimized
for the document imaging market segment. The new digital media
processors were developed in cooperation with Xerox Corporation (NYSE:
XRX). Intel is now sampling the processors to document processing
manufacturers worldwide.
The Intel(R) MXP5800 and Intel(R) MXP5400 digital media processors
are designed to perform complex tasks required in mid-range and
high-end digital imaging products such as digital copiers, scanners,
printers and multifunction devices. The processors combine the high
performance of custom-made application specific integrated circuits
(ASIC) with the programmability of a microprocessor. The new
processors will allow document imaging manufacturers to significantly
reduce their development costs and design cycles, and to deliver
products with ASIC-like performance that are based on programmable
silicon building blocks.
The MXP5800 incorporates a scalable array of eight compute engines
that combine data-flow-driven processors and specialized hardware
accelerators to achieve high performance in digital media processing
tasks. The MXP5400 contains four compute engines. Together, these two
processors allow document imaging manufacturers to deliver products
that address a wide range of price and performance.
In addition, multiple processors can be combined for even higher
levels of performance. The multiple compute engines inside the
processor are independently programmable; thus, each can perform a
different operation in parallel.
The programmability of the two digital media processors allows
manufacturers to add new features and capabilities via software during
the design cycle, or as an upgrade after the products are already in
use. In contrast, the lengthy development time for ASICs, typically 12
to 24 months, requires that the capabilities of the products be
defined and integrated well in advance of their market debut.
Additional features or changes in standards cannot be added at a later
time. Manufacturers can also use the MXP5800 and MXP5400 across
multiple product lines rather than designing and manufacturing a
different ASIC for each product.
The development effort combined Intel's expertise in designing and
delivering high-performance programmable microprocessors with Xerox's
document imaging expertise. During the joint development effort, Xerox
helped to refine the processor's design by mapping complex document
imaging algorithms to the processor as it was being developed. This
assured the processor's suitability for document imaging applications.
"The rapid pace of change in digital media is fueling explosive
growth in the amount and complexity of digital images in the home and
office, driving the need for high-performance, programmable media
processing," said Glenda Dorchak, vice president, Intel Communications
Group, and general manager, Intel Consumer Electronics Group. "Working
with Xerox allowed us to accelerate development of this new
architecture. With today's announcement of the MXP5800 and MXP5400
digital media processors, we will now take this exciting technology to
the industry for digital imaging platforms."
"This cooperative development effort is a great example of open
innovation efforts that are becoming more common in today's
marketplace," said Herve Gallaire, president of the Xerox Innovation
Group and the company's chief technology officer. "The design of the
MXP5800 builds on Xerox's core competence in digital imaging. Going
forward, Xerox will benefit directly from the performance,
programmability and scalability of these new digital media processors.
We can deliver a wider range of products, get them to market more
quickly, and enhance our competitive edge in both features and
performance as we transition to this new programmable chip."
Manufacturers can purchase the Intel MXP5800 digital media
processor development kit for $2,995. It includes the new digital
media processor, PCI development card, programming tools, sample code
and documentation. The MXP5800 is priced at $68 in quantities of
10,000, while the MXP5400 is priced at $51 in quantities of 10,000.
Both will be available in volume by the end of the year. Detailed
product information about the processors can be found at
www.intel.com/go/imageprocessing.
Xerox is developing a range of digital imaging products that
incorporate the MXP5800 and MXP5400. The company plans to introduce
its first products with the new processors in 2004. Xerox also plans
to license its own imaging algorithms to other companies for use with
Intel's media processors.
Intel, the world's largest chip maker, is also a leading
manufacturer of computer, networking and communications products.
Additional information about Intel is available at
www.intel.com/pressroom.
Xerox Corporation, one of the world's top technology innovators,
operates research and technology centers in the United States, Canada
and Europe that conduct work in color science, computing, digital
imaging, work practices, electromechanical systems, novel materials
and other disciplines connected to Xerox's expertise in printing and
document management. For more information, visit
www.xerox.com/innovation.
NOTE TO EDITORS: Intel is a trademark of Intel Corporation or its
subsidiaries in the United States and other countries. Other marks and
brands may be claimed as the property of others.
For more information about Xerox, visit www.xerox.com/news.
XEROX(R), The Document Company(R) and the digital X(R) are trademarks
of XEROX CORPORATION.
CONTACT: Intel Corporation
Daniel Francisco, 916-356-0546
daniel.j.francisco@intel.com
or
Xerox Corporation
Bill McKee, 585-423-4476
bill.mckee@usa.xerox.com
